Sales Rev January / February 2010 Contact: www.sellingstrategies.com.au | www.robhartnett.com Email: rob@sellingstrategies.com.au Office: 61 3 9560 1188

Welcome to the first edition of Sales Rev! for 2010.

I am writing this edition from Las Vegas where I am attending an industry conference. It appears the economy is picking up steam in Australia where as in the US it is a steady as she goes outlook. Business is getting better here and housing prices are stabilising but no one is breaking out the Budweiser just yet. Social media is very pervasive with the smart money on Facebook, Linked In and Google as being the sites of choice for business professionals.

Again there is a selection of short and compelling articles and some special offers including a free download of my new eBook Selling Strategies From The Top.

2000 vs 2010

As we start the next decade it is a good time to reflect on some of the major trends in the business world. Fast Company magazine produced some comparisons which I have selected below.

How do these facts affect your business? What are you doing on Facebook for your business for example? How are you planning for change in your business?

Selling Strategies From The Top

My new eBook "Selling Strategies From The Top" is finally finished and I am excited to have guest contributions from some of the best minds in business to business sales today such as Bob Miller, Sam Reese and Bill Golder from Miller Heiman Inc.

 

To make it easy to read I have broken the content into three sections. Strategies for senior management & business owners Strategies for sales managers Strategies for sales professionals   However, all three sections are relevant to managing sales in today's market place. To download your FREE copy please click on the link below.

http://sellingstrategies.com.au/documents/d6e620f2-9faa-4742-8556-70095426ec24/selling-strategies-ebook-rob-hartnett.pdf

The Power of Brand

During February I was lucky enough to take my eldest son to ACDC’s concert in Melbourne. What ever your musical tastes you must applaud ACDC and their management for their ability to build a brand that spands across multiple generations. The revenue from the merchandising alone is simply staggering. Some key take away’s that ACDC can teach us about branding:

• The importance of staying true to your brand identity
• Listening to your customers
• Delivering above expectation

If you would like some insight into the lead singer Brian Johnston and his passion for cars and some insights into the music industry and running a small business which Brian was doing prior to the call to join ACDC then I recommend his newly released book Rock and Rollers.

Small Business, Big Opportunity & now Even Bigger Offer

I have just released a new marketing bundle just for small business owners. The bundle includes a copy of the book Small Business, Big Opportunity, an eBook on getting started in Social Media or business from the team at Arrow Internet, and an audio CD of interviews by me with the best selling authors, Bill Lang, author of Scores On the Board and Nicholas Boothman, author of How to get people to like you in 90 seconds or less.   http://www.smallbusinessbigopportunity.com.au  The price is $39.00, however if you use the promotion code: D17D399J  It is just $29.00 including postage.

 

Recession Busting Boot Camp For Entrepreneurs

The economic downturn has put a spanner in the works for a lot of businesses, resulting in businesses going belly up, people losing their jobs and cash flow streams drying up.

95% of Entrepreneurs sacrifice Family, Friends and Fun for very little reward and the dream of owning their own business soon turns into a nightmare…Without the right training, the Entrepreneurs workload goes through the roof and the rewards are diminished.

A good friend of ours Aaron Parsons is running an accelerated entrepreneur boot camp revealing how to STOP being a prisoner of the Economic Downturn and Load Up for YOUR BEST YEAR EVER! Aaron has asked me to be a part of this event in Melbourne however his Boot Camp will run in multiple cities. For more detail click on the link below.

The best part for you is you can secure complimentary tickets by using your special access code “Rob” when you register at: http://www.TheBusinessCommandosBootCamp.com

Don’t Leave Home Without them

At recent speaking events I have been staggered by the number of people who go to these events and they have little or no business cards. I came across an article by Nicholas Boothman on the power of business cards and the etiquette of exchanging cards which I have reproduced below.

…We can learn a lot from Japanese business card rituals. The first thing that Japanese business men and women do is exchange cards, and the key to what follows can be summed up in one word: respect. Accept the card as if it were a gift—which it is. Hold it with both hands and take a moment to study what’s written on it. If you can, respond to the card with an interested comment or an observation about something on the card—the person’s title, credentials, location. What you have to understand is that a business card isn't just someone’s name on a piece of paper; it’s their corporate identity. Treat it with the respect the person deserves.

I've attended more corporate functions and more business conferences than I can remember. And over and over again, I see men and women taking someone’s business card (when they remember to bring them), flipping it over with barely a glance at what it says, and begin taking notes on the back. Never write on someone’s business card in front of them. If you feel you absolutely have to note something from your conversation and you don't have a pad, ask them if they mind. It’s good manners, and they'll appreciate the gesture.

When all this ceremony is done, put the card away in a top pocket, your purse, or your wallet—somewhere that shows respect. Never put the card in your back pocket, where it will get sat on.

Where's Rob?

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Contact: www.sellingstrategies.com.au | www.robhartnett.com
Email: rob@sellingstrategies.com.au
Office: 61 3 9560 1188